We’re either dieting less or lying about our diets more
The fact that we pour around 2bn into its coffers each year, while our waistlines continue to http://finance.yahoo.com/news/garcinia-cambogia-extract-investigation-now-190000760.html swell, has not gone unnoticed. Nor has the fact that many of those who profit from the industry are also peddling the very foods blamed for causing obesity . And yet, every January, masses of intelligent people will fall hook, line and sinker for the claims of some aggressive new weight-loss manifesto. And so a timely title among 2014’s crop of eating plans is Why Diets Fail, jointly penned by John Talbott (who usually writes about finance) and Nicole Avena, a neuroscientist working on the controversial hypothesis that sugar is clinically addictive .
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The modern woman, after all, is that highly capable, have-it-all creature to whom career success, confidence, and effortless style and, oh yeah, the yoga body and the eco-conscious, preservative-free diet come naturally. She’s too damn smart and balanced to overeat in the first place. If anything, she’s already healthy and getting ever healthier. So juice fasts and Goop cleanses and barre classes? All fine as part of a vague ‘healthy lifestyle’ of ‘clean eating.’ Losing weight for your wedding day?
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Wow, Tech Nerds Take Dieting Really Seriously
How else would they be at the tippy top of the meritocracy that is Silicon Valley?New York Mag got in touch with a pure garcinia cambogia few of them to see how they do it and share their techniques with the rest of us plebes. Hint: they don’t call it dieting. To sound cooler, they refer to weight loss as “bodyhacking,” kind of like how CrossFit dads call their gyms “boxes” and their kids “never.” For Silicon Valley types, the point of “bodyhacking” isn’t to losing weight or feeling better; it’s outdoing the guy next to you “surviving a punishingly work-centric way of life, and figuring out how to apply the ideals that govern their professional world innovation, optimization, efficiency, quantification to the human body,” NYMag says. Tech workers are not the only ones with punishingly work-centric ways of life.
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